Some examples of student responses to this evaluation question.
Evaluation Q3 – worked example.
3) What have you learnt from your audience feedback?
I used several methods to obtain audience feedback in pre-production, during production and in postproduction.
My target audience was the channel 4 audience. From research I identified this audience as age group of …… Their socio-economic demographic is …… (explain what this is) Provide evidence of research into this……based on example programmes and BARB stats.
Here are examples of the questionnaires that I created and distributed to my target audience based on the research above. I also used survey monkey to post a questionnaire to find out if my topic appealed to an audience. I then created graphs to show responses. It can be seen from these responses that….
One method I used to categorise my audience was psychographic profiling. This type of profiling assumes the audience to have certain needs that need to be gratified. Advertising agency Young and Rubicam approached characteristics of people in terms of their personal aspirations. They said there were four categories of audience based upon these aspirations: In the Young and Rubicam’s Cross-cultural Consumer Characteristics table my target audience would fall under the category of mainstreamers. Mainstreamers make up a large percentage of the market and tend to go with things that they know, for a sense of comfort and security.
Maslow’s Hierarchy of Needs Maslow’s theory shows that in order for humans to be psychologically happy, they need the basics but the necessities of food, water, breathing etc. And in order to move higher up in the triangle, each level should be completely fulfilled. The highest level in the triangle is ‘self-actualization’, this includes, morality, creativity and lack of prejudice. I strongly believe that my video fulfills some of these needs. The need of self-actualization is mainly fulfilled here as ……
When conducting my focus group I explored Blumler and Katz’s uses that an audience would make of my documentary. Blumler and Katz’s theory of Uses and Gratification seeks to understand why people actively seek out specific media outlets and content for gratification purposes. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion. Examples of statements from my focus group that relate to these uses are provided below.
Personal Identity – The audience often relate things from their own lives in comparison to the lives of those shown. In my doc they may compare or share their responses. Personal Relationships – When watching this, you instantly feel connected with those in the documentary. Whether it’s due to their personal life, their personality, or simply the way they portray themselves on-screen. We created this effect by frequently using close-up shots in our video making the facial expressions used by our protagonist more noticeable, this way, the audience is able to feel at ease and enjoy what they see.
Information about the lives of the people shown will allow the audience to identify…..
Finally, I posted my final product on a number of social network and media sites such as Youtube, Facebook and Twitter and received better feedback than I could have asked for and was grateful for all the feedback I received. After posting my video on Youtube after 3 days it had received 123 views. I also posted it on Facebook where I received some good feedback which is shown on a previous post.
Many people commented on the fact that they forgot it was a student film and felt like they were watching a ‘real film’ which was very encouraging and affirmed to me that the techniques used and shot choice when editing was effective in the final outcome. I also received some good constructive criticism on things within the interview footage such as lighting and editing techniques that I could have used to improve the images this was extremely helpful and beneficial, especially for future projects and films I make to improve the outcome.
In relation to Stuart Hall’s preferred readings I consider that….
Having more interviews was also an area that could have been improved, however having only a limited time and people that I was in contact with I was fortunate enough to find a perfect interviewee who was passionate about this topic and had a great story to tell. As with every film or project you will work on you learn new things and your skills will improve and using this audience feedback I know how I can keep developing these skills in my work.
From the feedback I have had back it has showed me that the viewers have been drawn in by the story and have been very interested in the work the school is doing. I find this very positive as it is a topic that people may not have been interested in or may cause controversy between people who may have strong viewpoints on this topic. Audience feedback is a vital and important part to improving and developing your skill set when in the production of films and opens your eyes up to what the audience prefer to see and what puts them off watching..
Add feedback from Ancillary after finishing this part of the production.