When creating the poster ads for its new series Educating Yorkshire, Channel 4’s in-house agency 4Creative turned to the pupils featured in the programme for help…Educating Yorkshire, which starts this Thursday on Channel 4, follows the award-winning documentary series Educating Essex. The series will again explore life in a school, but this time is travelling up north, to Thornhill Community Academy near Dewsbury. To help market the show, 4Creative approached the children that will star in it, asking them to create the ads.
The kids rose to the challenge, producing over 100 drawings and paintings. A selection were then chosen to be featured on posters – shown below are four of them. As you might imagine, both headteacher Jonny Mitchell and previous series Educating Essex come in for some gentle ribbing on the ads…
Credits: Agency: 4Creative Creative directors: Chris Bovill, John Allison Creatives: Pablo Gonzalez de la Pena, Molly Manners, Emily Grover
View the poster ads designed by kids for Channel 4’s in-house advertising agency, 4Creative. This agency designed the ads and promotional posters for the TV documentary series ‘Educating Yorkshire’.
Q 1: Create a blog post called Analysis ofEducating Yorkshire ads designed by kids. Answer questions below on your blog post – leave out questions!!
Q2: Choose 2 of the adverts shown and write a paragraph on your blog describing and explaining how they came to be produced for the documentary.
Q3: Do you think they are effective? Write a short piece detailing why they are, or are not, effective on your blog.
Q4: What kind of promotional campaign might you create for your documentary? Consider posters, (these can be used as newspaper ads) promotional photographs for a listings magazine, online banners etc. Create some ideas/drawings on post it notes, photograph and upload to blog.
Ext Activity: research some existing promotional materials for documentaries and embed on blog along with some thoughts about them: what’s good about them and why? How you could you use similar ideas? Examples so far: student examples +Aileen Wuornos Selling of a Serial Killer and Capturing the Friedman’s: DVD covers, posters, ads.